Müller becomes Hellas Verona's Family Partner
Verona - Hellas Verona FC is delighted to announce the beginning of a new partnership with Müller, the international dairy group, which will become the Club's Family Partner starting from the 2026/27 season.
This collaboration is founded on the shared values of Hellas Verona and Müller: family, community and the authenticity of a genuine relationship with people, just as Müller has built over the years with Italian families.
The partnership will include a number of initiatives throughout the 2026/27 season, beginning with the Club's summer training camp in Folgaria, where both the First Team and the Hellas Verona Summer Camps will be based. During the days dedicated to sport and fun, products from Müller will be distributed to the young participants, with a particular focus on Müllermilch, the milk-based drink with no added sugars. Müllermilch will also be available at the Hellas Village, located next to the training ground where the Gialloblù will prepare for the new season, as well as during breaks for the Summer Camp participants.
This partnership goes beyond a commercial agreement, marking the beginning of a shared journey based on the values that unite Hellas Verona and Müller: family, authenticity and a genuine connection with people.
Hellas Verona Executive President Italo Zanzi commented: "We are proud to welcome Müller to the Gialloblù family. We are two organisations that share the same values, including authenticity, a close connection with people and the ability to be part of families' everyday lives. Although Müller is an international group, it has established deep roots in Italy over the years, and particularly in Verona, just as Hellas Verona is deeply rooted in its city and its community. It is through the meeting of these strong and authentic identities that this partnership begins, and we are confident it will continue to grow alongside our Club".
Müller Italia General Manager Sergio Attisani added: "Our partnership with Hellas Verona FC is a natural fit, bringing together two organisations driven by the same passion and deeply rooted in the local community. We share the values of fair play, respect and a commitment to families, while promoting a healthy and active lifestyle in which proper nutrition also plays a key role. We are delighted to officially launch this partnership during the Club's training camp in Folgaria, where we will stand alongside both the First Team and the younger participants with our Müllermilch brand, a milk-based drink with no added sugars, low fat content and enriched with vitamins B1, B2, B6 and B12, offering an easy, refreshing and great-tasting break every day".
Müller: an international group
The Theo Müller Group (Unternehmensgruppe Theo Müller S.e.c.s.) is an international company specialising in the dairy sector. Its operating units are primarily located in Germany and the United Kingdom, as well as in several other European countries, including Italy.
Müller in Italy: turning yogurt into a moment of pleasure
Müller entered the Italian market in 1995. Recognisable for its iconic blue pots, the brand introduced Italian consumers to a new sensory experience, combining the nutritional benefits of yogurt with a uniquely rich and creamy taste. This revolution was accompanied by the memorable advertising campaign whose slogan remains well known today: "Make love to flavour."